About Me

SERVPRO

UX Design Lead

Recruited to build SERVPRO's UX department and practice from the ground up as an individual contributor, establishing the foundational systems and standards that will scale into a full team.

• Architecting the company's design system and component library in Figma, establishing patterns, standards, and documentation that align marketing, product, and engineering on a shared design language.
• Leading information architecture, UX research, and UI design end-to-end across the consumer web experience for a national franchise network.
• Using Userlytics to write test scripts, create prototypes, and synthesize actionable research findings that drive measurable improvements in call volume and franchise revenue.
• Defining and managing a UX roadmap through sprint planning in Jira, aligning stakeholders across marketing, product, and brand leadership on priorities and outcomes.
• Championing UX principles with internal and external partners, creating a shared vision for experience standards across the organization.

Tools: Figma, Mural, Adobe CC, Userlytics, Jira, Claude, Replit

Neighborly

UX Design Lead

Led UX design strategy and team for a portfolio of 20+ home service franchise brands under one of North America's largest franchise parent companies.

• Defined a jobs-to-be-done framework and customer personas, grounded in Neighborly's actual customer segmentation, that became the shared decision-making model across 20+ brand stakeholders, from initial workshops through final shipped product.
• Facilitated cross-brand alignment workshops with brand presidents, PMOs, engineers, marketing, SEO, and CRO stakeholders, converting competing brand priorities into a single shared journey model and phased migration roadmap.
• Served as UX Lead on Project OPUS, a SaaS CMS platform built on CrownPeak, Tailwind CSS, and Flowbite, migrating 20+ brand websites onto a unified, scalable platform and eliminating fragmented systems across the portfolio.
• Extended the OPUS information architecture and JTBD framework to the Neighborly native app, shipping it as the app's primary navigation structure (Repair / Maintain / Enhance) and core booking flow.
• Built and maintained a comprehensive Figma design system and component library shared across all brands, balancing consistency with per-brand flexibility.
  
• Defined and led UX research methodology, from planning and scripting to synthesis, presenting findings directly to executive leadership.
• Managed a blended team of 10, 4 in-house UX designers, 2 UX researchers, 1 ADA specialist, and 3 offshore designers from a contracted third-party agency, and oversaw design sprint cadence across the platform lifecycle.

Tools: Figma, Mural, Axure, Adobe CC, CrownPeak, Azure DevOps, SharePoint

HCK2 Partners

Interactive Creative Director

Joined as a Senior Interactive Designer and was promoted to Interactive Creative Director within 3 years. Spent a decade leading UXand creative strategy for a growing portfolio of B2B and ecommerce clients at a full-service agency.

• Directly managed and mentored a team of 3–5 designers, providing consistent feedback, creative direction, and career development guidance.
• Partnered with executive and new business teams to scope and estimate interactive projects, contributing to agency growth and client retention.
• Oversaw end-to-end creative and UX strategy across client engagements, from research and discovery through delivery, ensuring quality, budget alignment, and on-time execution.
• Presented UX documents and creative concepts to internal and external stakeholders, including C-suite and brand leadership.
• Collaborated with the internal development department to bridge design and engineering, ensuring implementation fidelity and project lifecycle quality.
  
• Delivered award-winning work for clients including Southwest Airlines, Dell, Sabre, NTT Data, and Marazzi.

Tools: Figma, Sketch, Axure, Adobe CC, HTML/CSS, Drupal, WordPress

RD2, Inc.

Sr. Interactive Designer

Designed custom, experimental interactive community experiences for enterprise clients including Dell and Southwest Airlines at a boutique digital agency.

• Scoped work, created budgets and timelines, and pitched creative concepts to external stakeholders.
• Worked closely with UX, copywriters, project managers, and brand presidents to execute progressive, engagement-driven online community experiences.

Tools: Adobe CC, HTML/CSS, Drupal, WordPress

Early Career

Fusion Advertising — Sr. Art Director
David Sutherland, Inc. — Sr. Art Director / Interactive Designer
Express Digital (PhotoReflect) — Interactive Designer
Texas Medical Liability Trust — Graphic Designer

Download Resume