Project OPUS

The Challenge

Neighborly is the parent company of a diverse portfolio of home service franchise brands, currently managing around 30 brands both domestically and internationally. As Neighborly continues to acquire new brands, they also inherit each brand's digital assets, which are often spread across various platforms. This posed a significant challenge: managing and maintaining a large number of brand websites at scale across different systems. To address this, Neighborly embarked on a mission to create a unified platform.

Project OPUS was born out of this need—a SaaS CMS platform built on CrownPeak. OPUS was designed as a template and component-based system, flexible enough to accommodate the unique needs of each brand while providing a cohesive user experience. The platform’s purpose is to empower brands with the tools they need to effectively communicate their capabilities to potential customers, all within a scalable, centralized system.

My team played a crucial role in this initiative, collaborating closely with designers, project managers, PMOs, developers, and brand presidents. Our task was not only to migrate existing brand websites to the OPUS platform but also to enhance them with a fresh design aesthetic, refined messaging, and a streamlined booking process. This was more than just a redesign—it was a transformation that aimed to elevate the digital presence of each brand under the Neighborly umbrella.

One of the key design challenges we faced was ensuring that the platform itself was built with the future in mind. We weren’t just designing websites; we were helping to shape the very architecture of the platform. For the front end, we chose Tailwind CSS for its utility-first approach, which allowed us to create highly customizable and efficient designs. We also integrated Flowbite as the foundation of our design system, which was meticulously crafted in Figma. This combination provided a robust framework that ensured consistency across all brand websites while allowing for the flexibility needed to meet specific brand requirements.

The result was a successful launch of Neighborly’s flagship brand on the OPUS platform, followed by a carefully orchestrated schedule to migrate subsequent brands. This was no small feat, as each brand brought its own set of challenges and requirements. While we encountered unforeseen issues along the way, the collaborative effort between internal and external stakeholders allowed us to overcome these obstacles and deliver a platform that not only meets the current needs of Neighborly’s brands but is also poised to evolve and improve over time.

I feel privileged to have been a part of this journey, contributing to the success of Project OPUS and helping to set a new standard for how Neighborly manages its digital presence across its expanding portfolio of brands.