Change


I work with people every day who jump in, testing their mettle. I love it… Change is where brilliance is born and thrives.

Hopelessly curious, relentlessly relentless


Applying change is something I can’t resist. It’s in my blood. It’s an energy form – one that I hope to transfer to you.

Obsessed with innovation and the art of applying it


I could not resist the temptation of taking apart household appliances. Most often I put them back together. Other times… Sorry, Mom!

Seeing things clearly – different


I was that kid in the first grade who asked “why” to everything.

Why?

And I still can't help but ask


Decision making has become an art form. Most management teams labor through this process to arrive at a right direction.

And then, they’re off


Racing against time and budget, often arriving at a destination without taking the right constituents along for the ride.

…leaving the user in that same cold, dark place


How these details are executed can determine your position relative to your competition.

Alignment


I help you by asking the right questions and by using the right tools. Aligning ideas with strategy allowing the execution of a beautiful and functional solution that engages all the right people.

From the ground up


I treat every job with the same care as if it were my own. I know it’s all about helping you win. Otherwise, I would never have the opportunity to plow the fields for the great ideas.

Putting it all together


I strive to create beautiful, functional work. It’s the ultimate combination that fuels user interaction.

01.-

Introduction

Hi.

I'm Robbie Michael, a multidisciplinary design leader with over two decades of experience in creative direction and product design. My expertise encompasses the entire product design lifecycle—from research and strategy to design thinking, workshops, and crafting high-fidelity deliverables. Below is a selection of work that I am proud to share with you.

Neighborly Consumer Website Migration Project

Neighborly Native App

Art Conspiracy

HCK2 Select Works

FNI Manager App

RD2 Select Works

Random Fun Work

Sabre Ascend Digital Magazine

Zix Corp

02.-

Approach

UX Strategy & Leadership

• Vision Definition
• Experience Strategy
• Business Alignment
• Cross-Functional Leadership
• Stakeholder Influence

User Research & Insights

• Research Planning
• Qualitative & Quantitative Methods
• Synthesis & Insight Generation
• Actionable Recommendations

Product & Interaction Design

• UX Architecture
• Interaction Patterns
• Scalable Design Solutions
• Usability & Accessibility (WCAG)

Design Systems & UI

• Design Systems Leadership
• Creative Direction
• Scalable UI Frameworks
• Brand & Experience Consistency

Content & Experience Strategy

• UX Writing
• Information Architecture
• Content Audits
• SEO & Findability

Data-Driven Design

• KPI Definition
• Experimentation (A/B Testing)
• Behavioral Analytics
• Insight-Driven Iteration

Team Leadership & Operations

• Team Development
• Mentorship
• Hiring & Growth
• Process Optimization
• Design Advocacy

03.-

About

Professional Summary

Multidisciplinary design leader with 25+ years of experience across UX strategy, creative direction, and team leadership. A player-coach who pairs hands-on craft with strategic oversight, equally effective facilitating research with cross-functional teams, mentoring designers, and aligning product vision with executive stakeholders.

Built and scaled UX practices from the ground up, leading teams of up to 10 designers and researchers while establishing design systems that support complex, multi-brand enterprise ecosystems. Known for developing high-performing teams, embedding user-centered thinking across organizations, and delivering measurable improvements in product experience and business outcomes.

Resume

Awards from back in the day:

2016

Silver Addy

Dallas National Golf Course

2015

W3 Silver Award

Waldman Bros Website

2014

W3 Silver Award

Amend Group Website

2014

W3 Silver Award

Marazzi USA

2013

International Davey Silver Award

Marazzi Architectural

2011

North Texas Business for Culture and the Arts Obelisk Award

Asian Film Festival of Dallas

2008, 2009, 2010

Nuts About Southwest

PR News Hall of Fame Award & Best Corporate Blog

2007

Silver Addy & DSVC Professional Show

Art Conspiracy

Client List

I've had the privilege of working with these clients and organizations throughout my career.

neighborly
southwest airlines
dell
sabre
zix
ntt data
the new york times
Freese and Nichols
Management Innovation Exchange
WSDOT
DCTA
Art Conspiracy
David Sutherland
Waldman Bros
Monster Electrical
Price Kubecka
HCK2 Partners
estes
dcb
merge works
merge works
dallas national golf course
Celanese
Marazzi

Contact Me

Do you have a client who needs solutions, a department you are looking to grow?

Small or big, I am here to have a conversation!