Change

I work with people every day who jump in, testing their mettle. I love it… Change is where brilliance is born and thrives.

Hopelessly curious, relentlessly relentless

Applying change is something I can’t resist. It’s in my blood. It’s an energy form – one that I hope to transfer to you.

Obsessed with innovation and the art of applying it

I could not resist the temptation of taking apart household appliances. Most often I put them back together. Other times… Sorry, Mom!

Seeing things clearly – different

I was that kid in the first grade who asked “why” to everything.

Why?

And I still can't help but ask

Decision making has become an art form. Most management teams labor through this process to arrive at a right direction.

And then, they’re off

Racing against time and budget, often arriving at a destination without taking the right constituents along for the ride.

…leaving the user in that same cold, dark place

How these details are executed can determine your position relative to your competition.

Alignment

I help you by asking the right questions and by using the right tools. Aligning ideas with strategy allowing the execution of a beautiful and functional solution that engages all the right people.

From the ground up

I treat every job with the same care as if it were my own. I know it’s all about helping you win. Otherwise, I would never have the opportunity to plow the fields for the great ideas.

Putting it all together

I strive to create beautiful, functional work. It’s the ultimate combination that fuels user interaction.

01.-

Introduction

Hi.

I'm Robbie Michael, a multidisciplinary design leader with over two decades of experience in creative direction and product design. My expertise encompasses the entire product design lifecycle—from research and strategy to design thinking, workshops, and crafting high-fidelity deliverables. Below is a selection of work that I am proud to share with you.

Neighborly Consumer Website Migration Project

Neighborly Native App

Art Conspiracy

HCK2 Select Works

FNI Manager App

RD2 Select Works

Random Fun Work

Sabre Ascend Digital Magazine

Zix Corp

02.-

Approach

Design Strategy

• Problem Definition
• Business Objectives
• Design Implementation
• Design Audit
• Differentiators

User Research

• Methodology
• Interviews & Observation
• Synthesis
• Present Findings

Interaction Design

• UX Patterns
• Functional Minimalism
• Consistency
• Error Prevention

UI Design

• Best Practices
• Creative Direction
• Accessibility
• Design Systems
• Brand Standards

Content Strategy

• UX Writing
• Research & Auditing
• Asset Execution
• Plan SEO

Data Analytics

• Methodology
• Metrics & KPis
• Hypothesis
• A/B Testing

UX Leadership

• Collaborates
• Removes Roadblocks
• Creates Heros
• Motivates
• Inspires
• Encourages

Soft Skills

• Adaptabie
• Resourceful
• Collaborative
• Interpersonal
• Critical Thinking
• Patient

03.-

About

Professional Summary

Multidisciplinary design leader with 25+ years of experience spanning UX strategy, creative direction, and team leadership. A true player-coach who brings hands-on craft fluency to every management decision — equally comfortable whiteboarding a research plan with engineers, mentoring a junior designer through a tough problem, or presenting a product roadmap to the C-suite.

Proven track record of building UX departments and practices from the ground up, leading cross-functional teams of up to 10 designers and researchers, and delivering unified design systems that scale across complex, multi-brand enterprise portfolios. Passionate about growing design talent, championing user-centered principles across organizations, and creating measurable outcomes that drive business success.

Resume

Awards from back in the day:

2016