01.-
Introduction
Hi.
I'm Robbie Michael, a multidisciplinary design leader with over two decades of experience in creative direction and product design. My expertise encompasses the entire product design lifecycle—from research and strategy to design thinking, workshops, and crafting high-fidelity deliverables. Below is a selection of work that I am proud to share with you.
02.-
Approach
UX Strategy & Leadership
• Vision Definition
• Experience Strategy
• Business Alignment
• Cross-Functional Leadership
• Stakeholder Influence
User Research & Insights
• Research Planning
• Qualitative & Quantitative Methods
• Synthesis & Insight Generation
• Actionable Recommendations
Product & Interaction Design
• UX Architecture
• Interaction Patterns
• Scalable Design Solutions
• Usability & Accessibility (WCAG)
Design Systems & UI
• Design Systems Leadership
• Creative Direction
• Scalable UI Frameworks
• Brand & Experience Consistency
Content & Experience Strategy
• UX Writing
• Information Architecture
• Content Audits
• SEO & Findability
Data-Driven Design
• KPI Definition
• Experimentation (A/B Testing)
• Behavioral Analytics
• Insight-Driven Iteration
Team Leadership & Operations
• Team Development
• Mentorship
• Hiring & Growth
• Process Optimization
• Design Advocacy
03.-
About
Professional Summary
Multidisciplinary design leader with 25+ years of experience across UX strategy, creative
direction, and team leadership. A player-coach who pairs hands-on craft with strategic
oversight, equally effective facilitating research with cross-functional teams, mentoring
designers, and aligning product vision with executive stakeholders.
Built and scaled UX practices from the ground up, leading teams of up to 10 designers and
researchers while establishing design systems that support complex, multi-brand enterprise
ecosystems. Known for developing high-performing teams, embedding user-centered thinking
across organizations, and delivering measurable improvements in product experience and
business outcomes.
Awards from back in the day:
2016
Silver Addy
Dallas National Golf Course
2015
W3 Silver Award
Waldman Bros Website
2014
W3 Silver Award
Amend Group Website
2014
W3 Silver Award
Marazzi USA
2013
International Davey Silver Award
Marazzi Architectural
2011
North Texas Business for Culture and the Arts Obelisk Award
Asian Film Festival of Dallas
2008, 2009, 2010
Nuts About Southwest
PR News Hall of Fame Award & Best Corporate Blog
2007
Silver Addy & DSVC Professional Show
Art Conspiracy
Client List
I've had the privilege of working with these clients and organizations throughout my career.
Contact Me
Do you have a client who needs solutions, a department you are looking to grow?
Small or big, I am here to have a conversation!