Change

I work with people every day who jump in, testing their mettle. I love it… Change is where brilliance is born and thrives.

Hopelessly curious, relentlessly relentless

Applying change is something I can’t resist. It’s in my blood. It’s an energy form – one that I hope to transfer to you.

Obsessed with innovation and the art of applying it

I could not resist the temptation of taking apart household appliances. Most often I put them back together. Other times… Sorry, Mom!

Seeing things clearly – different

I was that kid in the first grade who asked “why” to everything.

Why?

And I still can't help but ask

Decision making has become an art form. Most management teams labor through this process to arrive at a right direction.

And then, they’re off

Racing against time and budget, often arriving at a destination without taking the right constituents along for the ride.

…leaving the user in that same cold, dark place

How these details are executed can determine your position relative to your competition.

Alignment

I help you by aligning ideas with strategy, allowing the execution of a beautiful and functional solution that engages all the right people.

Putting it all together

I strive to create beautiful, functional work. It’s the ultimate combination that fuels user interaction.

01.-

Mission

Simplifying complex digital products through strategy, systems thinking, and design.

Hi, I'm Robbie Michael.

I help enterprise SaaS teams transform fragmented experiences into scalable platforms by combining UX strategy, information architecture, design systems, and hands-on product design.

Currently building the UX practice at SERVPRO after leading platform transformation for Neighborly's portfolio of 20+ franchise brands.
Full Bio

02.-

Work

Below is a selection of work that highlights my approach, capabilities, and impact.

Neighborly Consumer Website Migration Project

Neighborly Native App

Art Conspiracy

HCK2 Select Works

FNI Manager App

RD2 Select Works

Random Fun Work

Sabre Ascend Digital Magazine

Zix Corp

Testimonials

"Robbie was a great manager and role model to have at Neighborly. His empathy for not just the user but also his colleagues was a sparking attribute we will all miss. On a personal level, I appreciated Robbie's passion for design, and he always encouraged me to think outside the box and expand my critical thinking when approaching a new project.

It was a pleasure working with Robbie – if you need a dedicated and motivated designer who genuinely enjoys improving experiences and making them enjoyable, he's your man!"

Lindsay Gerard

Sr. Product Designer

"Robbie is an innovative force as a lead designer and creative director. We shared a team of designers, and his coaching, particularly in UX/UI design, helped elevate the work of the team and deliver solid solutions for all of our clients. His unique ability to deep dive on any industry and competitor lead his design strategy, and I continued to be amazed at his ability to shift and tweak concepts as new challenges would arise.

While being a true strategic design leader, Robbie never lost focus on helping clients, colleagues and designers push to be better. Whether we were collaborating on projects, discussing new tools or reviewing work from the team, I enjoyed every interaction."

Tad Dobbs

Creative Director

"Robbie was a strong UX lead and always advocated for his designers. He led with efficiency and challenged his team to think outside of the box. In a team, Robbie made sure to keep morale up and motivated designers to excel. I had a great time working with him and he will always be a great value to any team!"

Chau Nguyen

Sr. Product Designer

"Robbie, as a UX Lead at Neighborly, has a blend of passion, advocacy for UX, and leadership skills that made him an invaluable asset to the team. As a leader, Robbie was exceptional. His ability to guide, inspire, and motivate the team was remarkable.

It was a pleasure working with him, and I have no doubt that he will make a valuable addition to any team!"

Yung Tsai

UX Lead | Senior Product Designer